TV ad form

TV Ad form: Documentary

Product/ Service: Honey Maid: Dad and Papa

Primary Target Audience: males, 20-40, social class B-D, all races

In this Honey Maid documentary ad a family consisting of 2 dads and a son is portrayed as a happy wholesome family, they embrace their differences not having a mother but the ad tries to show us that they are nothing but an ordinary family. With this ad being a documentary it tells a story how both fathers met in a coffee shop and how they fell in love with each other at first sight which again shows us that they are ordinary people, also this ad being a documentary rather than a realist makes it more realistic and allows people to understand the message they are trying to enforce. Behind the dialogue a calming soft background music of guitars and pianos being played makes us feel very heartwarming furthermore this is suitable as it gives off a relaxed atmosphere and allows a slow narration which is more powerful. The are various shots in this documentary with the narrator speaking over such as a close up of the couples hands being connected to each other which enforces the idea that they are bound to love. Other shots include a long shot of the both couples and a buggy strolling down the park, this shows us the responsibilities they now have as parents and also the time they all willing to spend because of these new responsibilities which shares the same struggles as another ‘ordinary’ people would. The title of the ad which is shown at the end is called ‘Wholesome Love’, which already packs a powerful message that any family can be regarded as wholesome, the documentary tries to disregard the conflict against homosexual, showing us that all families can be happy and in this particular ad the couple's love for their children is almost overwhelming as any parent would feel the same.

TV Ad form: Realist

Product service: Netflix

Primary Target Audience: Both genders, 16-30, social class B-D, all races

In this realist ad we see a husband rushing over to her wife in a airport as she is in the process to be deported, various camera angles is used such as high angle to show how her husband is one step behind to reaching her, the husband looks very desperate and the ad is shown to make the audience believe that the husband has something very important to say or a loving farewell message. A close up is used to show the emotions of the husband as he is lost and paranoid, dramatic music is played over as he rushes all over the place in attempt to find her wife. Eventually he catches us and calls her name, the dramatic music stops and a happy reunion is in place. The husband  “i need to ask you something”, the audience now is expecting something along the lines of proposal but instead he asks for the netflix password.

TV Ad form: Anti Realist

Product service: Snickers

Primary Target Audience: Male, 16-30, social class C-E, all races

In this anti realist snickers ad, the ad location  set in early dynastic times, we follow Mr Bean (celebrity endorsement) and his brothers running and flying rooftops to roof tops this is a first sign that the ad offers the audience U&G through escapism. However Mr Bean is slightly behind and clumsy and lacks the energy he usually has therefore resulting him to cause a havoc and falling right into the enemy's hands. One of his brothers throws a bar of snickers and Mr Bean flies back through the roof and showing a different character being Mr Bean but his actual self.

This offers the audience humour in which a expectation is laid of previous Snicker adverts which shows a similar narrative for example a lousy girl turning into a guy once she took a bite of the chocolate bar.

TV Ad form: Animation

Product service: Nike

Primary Target Audience: Male, 10-25, social class B-E, all races

In this Nike ad, a animation of famous footballers is used to portrait doughnuts in our society.

TV Ad style: Humour

In this doritos ad, a man called Billy is

TV ad form: Dramatic

Product Service: NHS

Primary Target Audience: All smokers, 18+, A-E, All races

In this ad, a person working in the office is tempted by his cravings which the ad shows him being ‘hooked’ like a fish and dragged across the room, a tracking shot is present of the worker being dragged across the room which emphasises the fact that he has no control and that it is completely useless as trying to fight back doesn’t work and everyone around him doesn’t seem notice. This is effective as a dramatic ad because it shows how serious smoking is and it can cause you to become severely addicted and no one can help you and not even yourself, this acts as a prevention to non-smokers to never smoke and it questions present smokers the fact that are they really in control of their lives. Throughout the whole ad until the end screeching music is played to presumably make the audience feel uneasy alongside the action of him being pulled by a fishhook going through his mouth, until the end where he is dragged outside which enables him to smoke the cigarette the music stops, this shows how the strong cravings for nicotine can be which also acts as a prevention to feeling constantly dragged. Near the end of the ad a title ‘get unhooked’ and a phone number and website is provided allowing the affected audience to contact for help.

TV Ad form: Talking Heads

Product Service: Money.co.uk

Primary Target Audience: 18-40, Both genders, C-E, All races

In this talking heads ad the company money.co.uk wants us to visit their website to compare the best deals and save money by having their customers telling us how easy and ‘piece of cake’ the process is. This may be effective for people who are unable to pay their interest for their credit card and customers who may be looking for a new credit card. I think that this ad isn't as effective because the customers looks like they have been hired to work there.

TV Ad form: Series

Product Service: Compare the market

Primary Target Audience: 15-45, Both, B-D,