Style and techniques

Techniques

Technique- Emotional response
product/service- Water Aid 
TA - Both genders, all races, Social class: A-D, 18-70.

In this advert for water aid, many images of cute babies and being shown in horrible conditions such as bloated bellies, rusted clothes and drinking muddy water that could potentially save their lives or if it goes wrong it could be fatal. Varies font titles of "he has no choice", "she has no choice" is being shown to the audience to make them feel sympathy for the children in terms of them not being able to choose how they live but you do. The advert shows how you could a make a difference by just £2 a month and dialling the number below by showing wells being built and water filtering systems, all this could be possible with YOUR help. The advert uses first person to talk directly to the audience as a way to make them feel guilty. 

Celebrity endorsement

Product/service- Meerkat movies
TA - Both genders, all races, social class C-E, 15-25

In this advert Arnold is in the scene driving a hummer where a meerkats pop up and distracts him from driving, at the near end of the scene the meerkat taps on Arnold's shoulder and says "I'll be back", this is a popular the terminator reference and it is funny for the audience. During the release of the advert the new terminator film was close to its release therefore people who wanted to see the film and grab themselves a deal 2 for 1 aka themselves and bringing a friend, this is effective because the meerkat adverts are a series and people enjoy these types of adverts.

Hidden

Product/service- KFC Chicken legend
TA - Both genders, 12-30, social class C-E,

In this KFC advert snacker advert at first glance it would look like any other advert showing different people enjoying the burger with a bold typography showing $99, however in the display of the burger a small dollar sign is laying on the lettuce, this can be to express the fact that the burger is cheap as a dollar. In addition to this anything that is hidden to thus attention towards therefore it promotes the deal further through social interaction.