Clearance and Permissions

The location where we filmed was within government property, a public park this means that we do not need a permit or any type of clearance.

Week 5 production log

This week we finished filming and started editing, during the first encounter of Selim and nada i used a tracking shot but because of the length of the clip i had to trim down the majority of clip from the start, after this it link the tracking shot to a medium shot i had to follow the rules of match on action. when Selim is walking to the bench i adjusted both clips to make it flow more smoother into the interaction. Afterwards through attention to detail we managed to trimmed all the clips and made it below the 30 seconds mark but with fluidity.

We were happy with the finished product however there was more we could of implemented to have a more relatable storyline, by this i mean by the first encounter of Selim and nada when nada was on the phone instead of having a regular conversation nada could of said something along the lines of " This is his last chance " etc, this would of made the advert more dramatic and humorous.

Another thing we could improve on was the reverse shot behind the bench of Selim and nada's conversation, Selim's head wavered and moved from the shot for about a second this made the shot a little noticeable in a negative way thus it should be improved.

After editing the clip we had to re-think of different slogans to implement our product, we all had different ideas but in the end we agreed with the slogan, ' Terry's chocolate orange, irresistible, unregrettable ', this falls in line with the content of our advert by saying that the female choose the chocolate over the guy and in the end it was the right choice being shown no regrets.

week 4

During this week we began to film, on our set dates we gathered in class beforehand however one of our group members were absent, Anastasia, therefore we had a volunteer who was willing to fill in her spot. We filled her in with what she needed to do and she had no problem with it. We set off to our location, the park and got each of our casts in position. The starting scene was of a tracking shot of Selim walking over to the bench to have the first interaction with Nada, the cameraman being me stop at a equal distance between the two to allow the scenes to pivot from shot to shot. In general our group came prepared and was motivated to finishing this task therefore there wasn't much errands and we managed to film before the end of the lesson.

In terms of lighting we had natural lighting and a good amount sunlight therefore it set the right mood of Summer and hints happiness. However if we ever needed to re-film a particular shot we need the weather to be sunny and similar to the day.

Once we landed on the last clip of the advert we filmed a low angle shot of the Terry's Chocolate Orange and further back showing the two characters, Marcelo handing Nada a flower, this shot unique which allowed the audience to further know what happened to the characters after the interaction beforehand. During this shot we suggested to use a typography and a slogan underneath when we to start editing.

Advert evaluation

CAST: Selim, Nadar, Marcelo

Cameraman and editor: Daniel

We used a variety of shot types which include Close up, Long shot, tracking shots, medium shots, POV, and low angle, Over the shoulder and sticking to the 180' degree rule.

The starting scene is of the male protagonist (Selim) walking over to Nada who is sitting on a bench on her phone. I decided to use a tracking shot to follow Selim up until he reaches the bench the following a medium shot of the brief conversation they are going to have. Combining these two shots together it creates a flow between the tracking shot to the medium shot through match-on-action.

After the brief conversation we used over the shoulder shot types and applied the 180' degrees rule to portrait the conversation between the two characters. We kept the conversation short and to the point therefore it allowed us to give the audience a clear understanding of whats happening and staying within the 30seconds length limit.

During the last interaction which uses a over the shoulder shot switched it up to a behind the bench shot, doing this  allows the next character to appear more smoothly because it he coming from that particular line of sight. 

However in this shot Selim moved away from the shot slightly therefore we need to re-film this shot. During this shot the dialogue was the same as what they said during their over the shoulder conversation span but we kept it continuous without cutting, by this this it gave us more versatility when it comes to editing as in which part we could replace with this shot type.

After this shot we switched to a tracking shot in Selim's POV showing the new character walking over to Nada, during this interaction a close up POV shot from Nada is used to take a look at the object she has been given however Nada solely looks at the chocolate therefore a deeper meaning could show that she does not care who it is but he was won her over simply by giving her the Terry's Chocolate Orange.

A front tracking shot is used as-well as showing Selim in the background, this makes the audience feel sympathy for Selim as they are leaving him. This shot allows us to clear see each emotion of each character for example Selim in the back feeling sad and confused whereas Nada is feeling happy and excited.

After this scene a close up of Selim is used to portray his feelings in line with the dialogue of him saying " Come back please ", this shot allows the audience to either feel sorry or laugh at him which both engages the audience through the story.

During the end shot, this is similar to a behinds-the-scene extra, it allows extra insight of the two characters after the interaction has ended. The shot is of a low angle which shows the Terry's Chocolate Orange in the front as well as the two characters in the back, they characters are in a romantic situation where Marcelo gives Nada a flower, in this shot it is perfect to place a typography and a slogan to finish it off.

In general we were happy with the finished product however there was more we could of implemented to have a more relatable storyline, by this i mean by the first encounter of Selim and nada when nada was on the phone instead of having a regular conversation nada could of said something along the lines of " This is his last chance " etc, this would of made the advert more dramatic and humorous.

Further evaluation:

The advert appeals to both existing and new consumers, looking back at the history of Terry's chocolate orange adverts, the theme revolves around humour, through different ways such as being selfish by eating the whole chocolate by one person when the chocolate is meant to be shared, we adopted this humorous theme and added a original urban twist with a relationship setting which is relatable to almost everyone, the main idea is that the female leaves the man for another man who has Terry's chocolate orange, in regards to this our Moto/slogan 'Irresistible Unregrettable' fits in perfectly by suggesting that the female made the right choice to leave behind the man simply because the other man had a chocolate which made him both irresistible and a choice she wont regret. To put it simply, a man without Terry's chocolate orange isn't a complete man. The uses and gratifications intended for the audience is entertainment by filling time and getting the reactions of enjoyment and laughter.

We used a variety of specific camera language such as tracking shots of Selim walking over to the bench and ending with a low angle long shot of the aftermath, in advance to this we filmed all the scenes twice with different angles to provide a variety of shots when and when it came to editing this allowed us to become versatile and create a smooth experience for the audience. We kept with the 180 degree rule and used shot reverse shot during the interaction between the two characters, this allowed the advert to create a gap in when a POV shot of Selim is used when a new character arrives allowing the shots to flow consistently. However in terms of the sound, wind and excess background noise can be heard over the characters dialogue however it wasn't that major  to arouse any issue therefore some scenes can be re-filmed.

There is no particular 'clear cut message' in our advert this is due to the fact that our advert is humorous and it can be taken in many ways but the general idea is that A man with Terry's chocolate orange is a better man. Our advert could potentially be seen as misleading when the female goes with the man with the chocolate this can be seen as stranger danger and opposes the idea that children should not interact with those they do not know however this is the only possibility that our advert can be seen as misleading. In terms of ASA we are positive that it would not get banned by ASA this is because we didn't use any music in our advert and the location of our filming is a public park.

The equipment we used to film consisted of a fully charged handheld camera and a tripod, it was sufficient enough for our advert and did not cause any trouble. The location of our film also did not cause any trouble being a public park however since we filmed it at a public outdoor space background noise had be taken in during the footage and was inevitable but it did not interrupt our characters speech therefore it can be looked upon. We managed to pin down our footage to under 30 seconds, we did not have any slight issues regarding this but we had to carefully trim down each clip and also maintain a smoothness to the advert, this was easily achieved by us because we cut many shots with a variety of shots allowing us to connect clips efficiently. 

The mise-en-scene we used was perfect for the advert, by having a park as the location makes it relatable and extremely relatable in terms of our target audience, we filmed on a sunny day which corresponds to our natural lighting and creates a positive atmosphere. For our actors we had a boy and a girl both in there teenage years and both of different backgrounds, this allowed us to target most people within the targeted age group. The costume both our actors had on were their own clothes which further represents them to being ordinary teenagers. The props that we had only consisted of the product we were promoting being Terry's chocolate orange, all in all it was an relatable scenario where a two friends meet up in a park and another friend comes along and treats the girl with the chocolate where the other friend gets left behind. Although it is a bit exaggerated the mise-en-scene of location makes it seem as it is only a light joke such as those played in the park and shouldn't be taken seriously.  

In our original pitch we communicated our ideas across pretty well, showing images of our product and explaining the whole narrative and structure of our idea in detail, i've did a blog post evaluating in depth on our evaluation but briefly speaking our communication amongst our group members were excellent by everyone having a solid understanding of what the basis of what our advert will concern; location, various shot types, and the general idea. Our communication towards the audience was also good explaining all those i've mention above in detail in specific slides. What would we have done differently? I believe that if we had changed the way the spoke to the audience as if they were part of our production team would allow the audience to understand our idea on a deeper level and allow more constructive feedback, by this is mean addressing what is possible and sharing what ideas we wanted to implement and was unsure on, by doing this it would also allow us to further understand the restraints and constrictions such as if an idea would fit in the 30 seconds limitation therefore allowing us to add more depth to our idea or remove certain unnecessary parts thus eliminating the factor of having to re-film because it did not fit in the criteria first try. 

Our original target audience remained the same targeting ages 7-17, we did change our idea but it was only slight changes such as the cast and the dialogue, however we did consider changing the age range to a bit higher at the end of the scale to about in the 20s but we realised that this allowed the advert to have a sequel in terms of series where in the future another set of adverts  targeted audience could be at older audiences in contrast to having characters being older, this would allow each targeted audience to feel specifically targeted at the through uses and gratification personal identification by having each advert approach a different plot regarding the age ranges for example TA 20-30 being fired by boss and further develop a humorous twist.

There wasn't any technical elements we had to change to suit the target audience, however we did have to bare the fact that we are targeting the age ranges of under 18 therefore for the typography and slogan during the editing stages we had to keep it appropriate. Moving on, the camera language we used such as a shot reverse shot is easy to understand for all ages that a conversation between the two characters is taking place therefore there was also no need to change it. All in all we had in mind who the advert is targeting during pre-production towards the end product therefore there was nothing that needed changing.

Cast List

Week 3

During this week we did a practice run of our advert showcasing the interaction between the characters and which shots took place, this practice allowed us to know how many seconds each shot should roughly be how quick 30 seconds really was. However our group members only consisted on me and Selim during this practical therefore we had to use a tripod and position it ourselves when we were to shoot. We followed the shot types sheet careful and finished the filming which lead us on to editing, we managed to trim the whole the down to 30s however the flow of the conversation was much staggered due to the fact the the space between the dialogue had to be trimmed to as substitution because of the length limitation of the advert. Because of this practical we took away a few things with us, one being that we should shorten each clip as much as possible and cut clips more frequently.

After we edited our short advert we showed it to our class and received some feedback, in general it was good but it didn't etch a particular emotion out of our audiences therefore what could of been improved was the acting in the argument scene to make it more dramatic and relatable.

final

weekly 2

On this week we went over our idea but realised that it might be taken the other way and it promotes violence by throwing oranges therefore we decided to change up the whole thing. Also one of our teammates left the group and school therefore we had to resort to other plans. We all came up with a new idea together and decided that we should change the location into the park and make it story as an encounter/conversation. The new idea was to have two friends argue over something and they would settle down with the help on sharing Terry's chocolate.

We completed the cast list assigning the roles and camera shots we are to use in each scene. Because the location had changed we went to the park and looked for the best position to film. There was a area where it was perfect because it allowed a great tracking shot and the right amount of lighting.

During this week we also completed our pitch however an group member Anastasia wasn't in therefore we had to split the powerpoint evenly amongst us. We conducted a pitch evaluation afterwards, the only main issue was Marcelo not making eye contact and reading off paper.

Production Log week 1

The first week of our production we discussed which story to choose, amongst our ideas we went with my idea which was two children throwing oranges in a canteen, and in the end it turned into Terry's chocolate orange. We agreed with this idea because it promotes healthy eating and its location made it easy for us to pull off.

We planned which shots types we were to use for example when the orange drops on the ground we will have a jump cut and show broken pieces of Terry's chocolate on the ground. Our cast members included Selim and Anastasia who will the ones play fighting and Marcelo in the background as to show that the canteen is active.

We further planned the chronological order of our idea using a brief storyboard. During this week we began to think about the production log and suggested which days will be appropriate to film on. In addition to this we began to create our presentation for our pitch,

TV AD practice

Our TV ad practice gave us an insight on how exactly we are to film in the actual ad baring in mind implementing the different camera languages.

WWW: We portrayed the shot types very well according to the script, We managed to pin down to 30 seconds.

EBI: If we positioned the shot type more professionally however we only had 2 people including a camera whereas we needed 4, therefore it was inevitable.

Unit 30 Advertising standards

Daniel  

                                                                                                                           17/02/16

Denplan Ltd

Financial

Number of complaints: 11

 A TV a being a dental health insurance provider.

Issue: Misleading because cosmetic dentistry is not covered by Denplan.

Rulings: Upheld

ASA noticed that the absence of explanation in the ad the viewers were likely to interpret that poor teeth can be covered through Deplan including cosmetic interventions but that was not the case

 Therefore the advert can be misleading.

I believe that ASA as done the right thing by upholding the ad because it provides the viewers with unreliable information. The adverts main purpose is to get the message across that if want to love you teeth use denplan, which will avoid the problems of the character in the ad ( Bad teeth ). Denplan covers regular check-ups, polishing scaling but some treatment may require cosmetic intervention which it did not cover.

Designer Sofas 4u Ltd

Number of complaints: 1

A website www.designersofas4u.co.uk stated 50% off a selected leather sofa RRP save 600.

Issue: The sale end date was misleading and the RRP was misleading.

Assessment: The valid until date had been extended quite a few times, giving the impression that the sale price was going to end but wasn’t the case, concluded that the ad was misleading.

Ruling: Upheld

The ad breached CAP code rules 3.1 (misleading advertising).

I agree with the evaluation because the advert showed sale prices but the RRP wasn’t actually at that value and that the sale date from and end was continually extended therefore it is a ‘fake’ sale.

Iceland Foods Ltd

Media:

Ad

Showed a Iceland product named “FAT bastard” branded wine.

Issue: May cause serious or widespread offense

Ad was inappropriately targeted because it might be seen by young children

Ruling: Upheld/ Not upheld

ASA claimed that the word FAT bastard wouldn’t cause ‘serious’ widespread offense therefore deemed acceptable as it did not breach the code.

However the ad may have been inappropriate for children.

Worlds Slimmest Phone

Number of complaints: 1

Avert showing a woman barely dressed ironing clothes and when the phone rings she pulls it out and a voice saying " The worlds slimmist phone”

Excessive show of skin makes the advert sexual.

The advert is sexist as it portrays an idea that woman have to be slim comparing a woman to a slim phone.

Rulings: Upheld

ASA ruled that the advert is simply wrong.

Paddy Power Ltd

Number of complaints 5000+

Ad: Text “ ITS OSCAR TIME”, MONEY BACK IF HE WALKS, WE WILL REFUND ALL LOSING BETS ON THE OSCAR PISTORIOUS TRIAL IF HE IS NOT FOUND GUILTY.

Discrimination of the disabled and betting on trials of murder.

Issues: Insensitive, trivialising issues surrounding murder trial, death of woman and disability. Cause widespread offense.

ASA challenged if the ad bought adverting to disrepute.

Rulings: Upheld

In my opinion I think the ad is wrong because it is to cause offense in many ways.

small group pitch evaluation

I answered the questions in detail and expanding on each sub category i'll be talking about and i proposed what the main chunk of my documentary will be about. In the pitch i explained why i wanted to talk about sleep because it effects me and it can effect everyone at one point and i would like to inform people that it vital and shouldn't be taken lightly.

I like to contact more sleep clinics to conduct interviews and such. Visiting a sleep house/sleep chamber is a good idea but it is not something anyone can access therefore it may be limited.

However as a back up plan interviewing someone who has an medical degree and experience regarding this subject is also a good choice. For the other person ill be interviewing is one friend of mine that has experienced sleeping problems and how it has affected his life. 

In the pitch i mentioned different sleep sleeping disorders, for this to be reliable i will find statistics regarding each disorder such as Sleep apnea and conducting a graph on which age group and percentage of people will be effected.  

In the pitch i also mentioned different things that will take up the documentary apart from just interviews for example, Stages of sleep, i'll be talking about the cycle through stages 1 to REM sleep and provide graphs showing brain activity. 

Powerpoint pitch

PITCH

Release form

risk

pitch reflection

I think our team did alright in terms of getting our points across through each slide however some of us would of been better off without reading off paper or the board and us all being a little more fluent in getting our ideas across. The powerpoint however did not contain enough images to even barely convince the audience as well as convey a clear enough meaning which made the audience understand our product better. The images used contained other branding's of other chocolate and wasn't concise enough throughout the powerpoint therefore at some point the audience didn't even know what our product looked like.

On our first slide initial research our slide did not contain enough information and was pretty much plain yet we were reading off the board however we managed to get our own points across.

On our idea's slide we decided to split it so that each individual can introduce their own ideas and we did that pretty well.

Throughout the slides this process repeats, being the ratio off things that can be improved on over the things we've done and implemented. A major concern or things we were lacking again was the images and the content of the slides, with this it would of much helped us in terms of getting stronger points across and showing some promise, the slide was in fact done by Paris however we all bare the burden of entrusting her to do it without giving feedback before the pre-pitch.

Moving on, on our slide about product placement which i did, i decided to make our product advertise on children and entertainment channels such as CBBC, E4, channel 4, and around the time of 3pm to 4.30pm during this time children come home from school and most of the programmes that are on are children based such as cartoons and generally speaking an ideal setting would be the TV occupied by children and parents cooking in the kitchen therefore at this time the cost to advertise will be much less than of peak times. However what stirred a confusion is what the slide showed in comparison to what i said, for example the slide shows timings on 1pm to 3pm of advertising which contradicted what I've mentioned.

We referred to our target audience a lot in our slides being children aged 7-16 and i believe that we got this across quite well. However our downfall again was the slide showing otherwise which caused confusion amongst the audiences, on our market research slide, animation and cartoon was shown and the person of the slide didn't expand on why it was on the page.

The content for Ethos was filled and gave the audience an general idea however Marcelo read off all the bits off paper and didn't not interact with the audience at all which made it seem very stiff.

12 sub genres of documentaries

Docudrama

A docudrama is a combination of a documentary and a drama, it can be in form of a TV series or a film, in a docudrama it focuses on real life events and people but presented in a exaggerated way. Docudramas usually uses staged footage and actors to replace what happened during the events, it focuses on issues such as global warming and currents issues for example Superstorm which is a BBC produced docudrama consisting of 3 episodes showing how people are struggling to fight the consequences of global warming, in this show a lot of close ups and over the shoulder shots are used to show the intense conversations between the characters, the audience are engaged by this through the narrative and the situation and personalities of each character which they could relate to.

Docusoap

A Docusoap is a mix of a documentary and a soap opera, the cast of those in a soap is placed in a documentary where they talk about all sorts of things and a fly on the wall perspective is taken place when they are not in front of the camera. What makes docusoaps different from other documnetaries is that it strives to entertain people being so some docusoaps do not contain too much truth in them. An example of a docusoap is One born every minute.

Reality TV

The reality TV show I'll be talking about is The great British bake-off, the show compels of a competition amongst passionate bakers who takes on difficult challengers to prove their baking skills, the people who take part range from ages of young to old and from all backgrounds. This show can provide bakers and non-bakers inspiration to either try out new ideas or try out baking as a entirely new hobby. The struggle through time limitations and ability to replicate a certain cake shows us how each competitor is trying their hardest to win.






Infotainment

Infotainment in general provides information and entertainment in one, a example I'll be using is Mock of the Week, this show consists of a host and several celebrities where the share the raw opinions on a particular news/subject that occurred over the week. The show usually makes fun of news in a sense therefore it engages the audience through humour.

Educational

Educational documentary simply put is a documentary type where the audience learns something of some-sort, it usually ranges from teaching new topics, events or skills, a example of this is BBC Panorama, this show has many episodes and each one providing us with something different from the other, the topics usually talked about are something to do with first world problems etc., it engages the audience through debunking stereotypes and the 'secrets' of the particular topic. In the episode Britain's Puppy Dealers Exposed, the presenter first hand breaks into a puppy storehouse and shows us the conditions and the environment of these trapped puppies, the fact that footage shown to us is raw makes us feel the same emotions of how the presenter is feeling, e.g disgust therefore the show enrages audiences at home to do something about it. Even though if it doesn't pike certain emotions the audience is engaged through uses and gratification acquiring knowledge and social interaction where they share their opinions on the topic.

Discussion

This is a documentary type where a host remains neutral and places a question for two oppositions argue their answers, a example of this is The big question, at first the host gives a brief introduction of the topic but he is speech is obstructive compared to those who are arguing are subjective, those on the show who are participating have a social status for example entrepreneurs, historians activists therefore their opinions are respected. Audiences can gain knowledge and see a new viewpoint from this show, furthermore the audience can gain social interaction through the shows dedicated website where discussions take place online.


Review

A review show has one or particularity experts who talk about their area of expertise, the show Top Gear is a poplar example, it is now world wide and consists of reviews of latest car models, debates, and interviews with celebrities who also participate in a interactive race course to have their name of the board filled without other celebrities lap times. This particular aspect engages the audience by having their favourite celebrity try their hardest to finish the race course with raw reactions and a face cam.

Chat show

A chat show consists of a host and a particular person/celebrity who has achieved something extraordinary who will be interviewed where they talk about their upcoming film or how they became famous via current trends, a popular example of this is the Ellen show. People who have become an internet sensation are invited to the show to talk about how they came up with their idea and how they reacted to the fame and such questions, audiences get extra knowledge and usually during the end a addition performance of their talents are shown such as the running man challenge where live audiences can also dance along which allows the show to become interactive and engaging. In particular those who get interviewed on The Ellen Show gets different goodies to take how home consisting of exclusive Ellen show underwear to $10,000 cheques for the studies, knowing this the audience at home are obliged to see what goodies they get resulting in social interaction through which they believe that they deserve it or not for example the pair that created ‘Damn Daniel’ received a lifetime supply of vans therefore creating controversy. However some chat shows do not just conduct interviews, they play mini games and follow a certain trend to engage the audiences such as the chat show Jimmy Fallon, those celebrities on the show get to participate in different mini games such as Lip sync battle, impersonations, ball pong and other creative arcs to keep the audiences engaged. In addition to this we get further insight on the celebrities personalities and what they are like off camera therefore it further allows audiences to see a unknown side of a celebrity such as humour or talents that they have no known before.

Wildlife

A wildlife documentary is purely a documentary based on animals and plants, the documentary uses a un-obsrtuctive camera-work to not interferer with the animals in their natural habitats. Expository narration is used which provides the audience detailed information of what is happening in each scene. A wildlife documentary has a narrative arc to it allowing us to familiarise to a particular animal and show us their journey in hunt for food and survival.




Special Interest

Special interest targets a particular group of people, it is usually not shown on mainstream TV however it can be accessed on other forms such as on DVD or searched on the internet. A example of this is the Pumping Iron documentary on Arnold Schwarzenegger, the main audience is those who have a interest in physique and body-building, the documentary talks about the struggles he faced and various positive quotes/messages providing motivation to the audience. The documentary consists of interviews from those who know the man himself, and special unseen footage of him in the gym working out. However this particular documentary may also target those who are curious

Magazine

A magazine show is usually broadcast during the day, it has a targets a wide range of audiences with the exception of Loose woman which most targets woman and their lifestyle/issues. A magazine show is self explanatory it its name, it covers a range of topics from celebrity gossip and news that occurring recently, a magazine show is usually live and members at home can call in to share their opinions on a particular topic therefore it engages the audience through interaction.

Style and techniques

Techniques

Technique- Emotional response
product/service- Water Aid 
TA - Both genders, all races, Social class: A-D, 18-70.

In this advert for water aid, many images of cute babies and being shown in horrible conditions such as bloated bellies, rusted clothes and drinking muddy water that could potentially save their lives or if it goes wrong it could be fatal. Varies font titles of "he has no choice", "she has no choice" is being shown to the audience to make them feel sympathy for the children in terms of them not being able to choose how they live but you do. The advert shows how you could a make a difference by just £2 a month and dialling the number below by showing wells being built and water filtering systems, all this could be possible with YOUR help. The advert uses first person to talk directly to the audience as a way to make them feel guilty. 

Celebrity endorsement

Product/service- Meerkat movies
TA - Both genders, all races, social class C-E, 15-25

In this advert Arnold is in the scene driving a hummer where a meerkats pop up and distracts him from driving, at the near end of the scene the meerkat taps on Arnold's shoulder and says "I'll be back", this is a popular the terminator reference and it is funny for the audience. During the release of the advert the new terminator film was close to its release therefore people who wanted to see the film and grab themselves a deal 2 for 1 aka themselves and bringing a friend, this is effective because the meerkat adverts are a series and people enjoy these types of adverts.

Hidden

Product/service- KFC Chicken legend
TA - Both genders, 12-30, social class C-E,

In this KFC advert snacker advert at first glance it would look like any other advert showing different people enjoying the burger with a bold typography showing $99, however in the display of the burger a small dollar sign is laying on the lettuce, this can be to express the fact that the burger is cheap as a dollar. In addition to this anything that is hidden to thus attention towards therefore it promotes the deal further through social interaction.

TV ad form

TV Ad form: Documentary

Product/ Service: Honey Maid: Dad and Papa

Primary Target Audience: males, 20-40, social class B-D, all races

In this Honey Maid documentary ad a family consisting of 2 dads and a son is portrayed as a happy wholesome family, they embrace their differences not having a mother but the ad tries to show us that they are nothing but an ordinary family. With this ad being a documentary it tells a story how both fathers met in a coffee shop and how they fell in love with each other at first sight which again shows us that they are ordinary people, also this ad being a documentary rather than a realist makes it more realistic and allows people to understand the message they are trying to enforce. Behind the dialogue a calming soft background music of guitars and pianos being played makes us feel very heartwarming furthermore this is suitable as it gives off a relaxed atmosphere and allows a slow narration which is more powerful. The are various shots in this documentary with the narrator speaking over such as a close up of the couples hands being connected to each other which enforces the idea that they are bound to love. Other shots include a long shot of the both couples and a buggy strolling down the park, this shows us the responsibilities they now have as parents and also the time they all willing to spend because of these new responsibilities which shares the same struggles as another ‘ordinary’ people would. The title of the ad which is shown at the end is called ‘Wholesome Love’, which already packs a powerful message that any family can be regarded as wholesome, the documentary tries to disregard the conflict against homosexual, showing us that all families can be happy and in this particular ad the couple's love for their children is almost overwhelming as any parent would feel the same.

TV Ad form: Realist

Product service: Netflix

Primary Target Audience: Both genders, 16-30, social class B-D, all races

In this realist ad we see a husband rushing over to her wife in a airport as she is in the process to be deported, various camera angles is used such as high angle to show how her husband is one step behind to reaching her, the husband looks very desperate and the ad is shown to make the audience believe that the husband has something very important to say or a loving farewell message. A close up is used to show the emotions of the husband as he is lost and paranoid, dramatic music is played over as he rushes all over the place in attempt to find her wife. Eventually he catches us and calls her name, the dramatic music stops and a happy reunion is in place. The husband  “i need to ask you something”, the audience now is expecting something along the lines of proposal but instead he asks for the netflix password.

TV Ad form: Anti Realist

Product service: Snickers

Primary Target Audience: Male, 16-30, social class C-E, all races

In this anti realist snickers ad, the ad location  set in early dynastic times, we follow Mr Bean (celebrity endorsement) and his brothers running and flying rooftops to roof tops this is a first sign that the ad offers the audience U&G through escapism. However Mr Bean is slightly behind and clumsy and lacks the energy he usually has therefore resulting him to cause a havoc and falling right into the enemy's hands. One of his brothers throws a bar of snickers and Mr Bean flies back through the roof and showing a different character being Mr Bean but his actual self.

This offers the audience humour in which a expectation is laid of previous Snicker adverts which shows a similar narrative for example a lousy girl turning into a guy once she took a bite of the chocolate bar.

TV Ad form: Animation

Product service: Nike

Primary Target Audience: Male, 10-25, social class B-E, all races

In this Nike ad, a animation of famous footballers is used to portrait doughnuts in our society.

TV Ad style: Humour

In this doritos ad, a man called Billy is

TV ad form: Dramatic

Product Service: NHS

Primary Target Audience: All smokers, 18+, A-E, All races

In this ad, a person working in the office is tempted by his cravings which the ad shows him being ‘hooked’ like a fish and dragged across the room, a tracking shot is present of the worker being dragged across the room which emphasises the fact that he has no control and that it is completely useless as trying to fight back doesn’t work and everyone around him doesn’t seem notice. This is effective as a dramatic ad because it shows how serious smoking is and it can cause you to become severely addicted and no one can help you and not even yourself, this acts as a prevention to non-smokers to never smoke and it questions present smokers the fact that are they really in control of their lives. Throughout the whole ad until the end screeching music is played to presumably make the audience feel uneasy alongside the action of him being pulled by a fishhook going through his mouth, until the end where he is dragged outside which enables him to smoke the cigarette the music stops, this shows how the strong cravings for nicotine can be which also acts as a prevention to feeling constantly dragged. Near the end of the ad a title ‘get unhooked’ and a phone number and website is provided allowing the affected audience to contact for help.

TV Ad form: Talking Heads

Product Service: Money.co.uk

Primary Target Audience: 18-40, Both genders, C-E, All races

In this talking heads ad the company money.co.uk wants us to visit their website to compare the best deals and save money by having their customers telling us how easy and ‘piece of cake’ the process is. This may be effective for people who are unable to pay their interest for their credit card and customers who may be looking for a new credit card. I think that this ad isn't as effective because the customers looks like they have been hired to work there.

TV Ad form: Series

Product Service: Compare the market

Primary Target Audience: 15-45, Both, B-D,