Week 5 production log

This week we finished filming and started editing, during the first encounter of Selim and nada i used a tracking shot but because of the length of the clip i had to trim down the majority of clip from the start, after this it link the tracking shot to a medium shot i had to follow the rules of match on action. when Selim is walking to the bench i adjusted both clips to make it flow more smoother into the interaction. Afterwards through attention to detail we managed to trimmed all the clips and made it below the 30 seconds mark but with fluidity.

We were happy with the finished product however there was more we could of implemented to have a more relatable storyline, by this i mean by the first encounter of Selim and nada when nada was on the phone instead of having a regular conversation nada could of said something along the lines of " This is his last chance " etc, this would of made the advert more dramatic and humorous.

Another thing we could improve on was the reverse shot behind the bench of Selim and nada's conversation, Selim's head wavered and moved from the shot for about a second this made the shot a little noticeable in a negative way thus it should be improved.

After editing the clip we had to re-think of different slogans to implement our product, we all had different ideas but in the end we agreed with the slogan, ' Terry's chocolate orange, irresistible, unregrettable ', this falls in line with the content of our advert by saying that the female choose the chocolate over the guy and in the end it was the right choice being shown no regrets.

week 4

During this week we began to film, on our set dates we gathered in class beforehand however one of our group members were absent, Anastasia, therefore we had a volunteer who was willing to fill in her spot. We filled her in with what she needed to do and she had no problem with it. We set off to our location, the park and got each of our casts in position. The starting scene was of a tracking shot of Selim walking over to the bench to have the first interaction with Nada, the cameraman being me stop at a equal distance between the two to allow the scenes to pivot from shot to shot. In general our group came prepared and was motivated to finishing this task therefore there wasn't much errands and we managed to film before the end of the lesson.

In terms of lighting we had natural lighting and a good amount sunlight therefore it set the right mood of Summer and hints happiness. However if we ever needed to re-film a particular shot we need the weather to be sunny and similar to the day.

Once we landed on the last clip of the advert we filmed a low angle shot of the Terry's Chocolate Orange and further back showing the two characters, Marcelo handing Nada a flower, this shot unique which allowed the audience to further know what happened to the characters after the interaction beforehand. During this shot we suggested to use a typography and a slogan underneath when we to start editing.

Advert evaluation

CAST: Selim, Nadar, Marcelo

Cameraman and editor: Daniel

We used a variety of shot types which include Close up, Long shot, tracking shots, medium shots, POV, and low angle, Over the shoulder and sticking to the 180' degree rule.

The starting scene is of the male protagonist (Selim) walking over to Nada who is sitting on a bench on her phone. I decided to use a tracking shot to follow Selim up until he reaches the bench the following a medium shot of the brief conversation they are going to have. Combining these two shots together it creates a flow between the tracking shot to the medium shot through match-on-action.

After the brief conversation we used over the shoulder shot types and applied the 180' degrees rule to portrait the conversation between the two characters. We kept the conversation short and to the point therefore it allowed us to give the audience a clear understanding of whats happening and staying within the 30seconds length limit.

During the last interaction which uses a over the shoulder shot switched it up to a behind the bench shot, doing this  allows the next character to appear more smoothly because it he coming from that particular line of sight. 

However in this shot Selim moved away from the shot slightly therefore we need to re-film this shot. During this shot the dialogue was the same as what they said during their over the shoulder conversation span but we kept it continuous without cutting, by this this it gave us more versatility when it comes to editing as in which part we could replace with this shot type.

After this shot we switched to a tracking shot in Selim's POV showing the new character walking over to Nada, during this interaction a close up POV shot from Nada is used to take a look at the object she has been given however Nada solely looks at the chocolate therefore a deeper meaning could show that she does not care who it is but he was won her over simply by giving her the Terry's Chocolate Orange.

A front tracking shot is used as-well as showing Selim in the background, this makes the audience feel sympathy for Selim as they are leaving him. This shot allows us to clear see each emotion of each character for example Selim in the back feeling sad and confused whereas Nada is feeling happy and excited.

After this scene a close up of Selim is used to portray his feelings in line with the dialogue of him saying " Come back please ", this shot allows the audience to either feel sorry or laugh at him which both engages the audience through the story.

During the end shot, this is similar to a behinds-the-scene extra, it allows extra insight of the two characters after the interaction has ended. The shot is of a low angle which shows the Terry's Chocolate Orange in the front as well as the two characters in the back, they characters are in a romantic situation where Marcelo gives Nada a flower, in this shot it is perfect to place a typography and a slogan to finish it off.

In general we were happy with the finished product however there was more we could of implemented to have a more relatable storyline, by this i mean by the first encounter of Selim and nada when nada was on the phone instead of having a regular conversation nada could of said something along the lines of " This is his last chance " etc, this would of made the advert more dramatic and humorous.

Further evaluation:

The advert appeals to both existing and new consumers, looking back at the history of Terry's chocolate orange adverts, the theme revolves around humour, through different ways such as being selfish by eating the whole chocolate by one person when the chocolate is meant to be shared, we adopted this humorous theme and added a original urban twist with a relationship setting which is relatable to almost everyone, the main idea is that the female leaves the man for another man who has Terry's chocolate orange, in regards to this our Moto/slogan 'Irresistible Unregrettable' fits in perfectly by suggesting that the female made the right choice to leave behind the man simply because the other man had a chocolate which made him both irresistible and a choice she wont regret. To put it simply, a man without Terry's chocolate orange isn't a complete man. The uses and gratifications intended for the audience is entertainment by filling time and getting the reactions of enjoyment and laughter.

We used a variety of specific camera language such as tracking shots of Selim walking over to the bench and ending with a low angle long shot of the aftermath, in advance to this we filmed all the scenes twice with different angles to provide a variety of shots when and when it came to editing this allowed us to become versatile and create a smooth experience for the audience. We kept with the 180 degree rule and used shot reverse shot during the interaction between the two characters, this allowed the advert to create a gap in when a POV shot of Selim is used when a new character arrives allowing the shots to flow consistently. However in terms of the sound, wind and excess background noise can be heard over the characters dialogue however it wasn't that major  to arouse any issue therefore some scenes can be re-filmed.

There is no particular 'clear cut message' in our advert this is due to the fact that our advert is humorous and it can be taken in many ways but the general idea is that A man with Terry's chocolate orange is a better man. Our advert could potentially be seen as misleading when the female goes with the man with the chocolate this can be seen as stranger danger and opposes the idea that children should not interact with those they do not know however this is the only possibility that our advert can be seen as misleading. In terms of ASA we are positive that it would not get banned by ASA this is because we didn't use any music in our advert and the location of our filming is a public park.

The equipment we used to film consisted of a fully charged handheld camera and a tripod, it was sufficient enough for our advert and did not cause any trouble. The location of our film also did not cause any trouble being a public park however since we filmed it at a public outdoor space background noise had be taken in during the footage and was inevitable but it did not interrupt our characters speech therefore it can be looked upon. We managed to pin down our footage to under 30 seconds, we did not have any slight issues regarding this but we had to carefully trim down each clip and also maintain a smoothness to the advert, this was easily achieved by us because we cut many shots with a variety of shots allowing us to connect clips efficiently. 

The mise-en-scene we used was perfect for the advert, by having a park as the location makes it relatable and extremely relatable in terms of our target audience, we filmed on a sunny day which corresponds to our natural lighting and creates a positive atmosphere. For our actors we had a boy and a girl both in there teenage years and both of different backgrounds, this allowed us to target most people within the targeted age group. The costume both our actors had on were their own clothes which further represents them to being ordinary teenagers. The props that we had only consisted of the product we were promoting being Terry's chocolate orange, all in all it was an relatable scenario where a two friends meet up in a park and another friend comes along and treats the girl with the chocolate where the other friend gets left behind. Although it is a bit exaggerated the mise-en-scene of location makes it seem as it is only a light joke such as those played in the park and shouldn't be taken seriously.  

In our original pitch we communicated our ideas across pretty well, showing images of our product and explaining the whole narrative and structure of our idea in detail, i've did a blog post evaluating in depth on our evaluation but briefly speaking our communication amongst our group members were excellent by everyone having a solid understanding of what the basis of what our advert will concern; location, various shot types, and the general idea. Our communication towards the audience was also good explaining all those i've mention above in detail in specific slides. What would we have done differently? I believe that if we had changed the way the spoke to the audience as if they were part of our production team would allow the audience to understand our idea on a deeper level and allow more constructive feedback, by this is mean addressing what is possible and sharing what ideas we wanted to implement and was unsure on, by doing this it would also allow us to further understand the restraints and constrictions such as if an idea would fit in the 30 seconds limitation therefore allowing us to add more depth to our idea or remove certain unnecessary parts thus eliminating the factor of having to re-film because it did not fit in the criteria first try. 

Our original target audience remained the same targeting ages 7-17, we did change our idea but it was only slight changes such as the cast and the dialogue, however we did consider changing the age range to a bit higher at the end of the scale to about in the 20s but we realised that this allowed the advert to have a sequel in terms of series where in the future another set of adverts  targeted audience could be at older audiences in contrast to having characters being older, this would allow each targeted audience to feel specifically targeted at the through uses and gratification personal identification by having each advert approach a different plot regarding the age ranges for example TA 20-30 being fired by boss and further develop a humorous twist.

There wasn't any technical elements we had to change to suit the target audience, however we did have to bare the fact that we are targeting the age ranges of under 18 therefore for the typography and slogan during the editing stages we had to keep it appropriate. Moving on, the camera language we used such as a shot reverse shot is easy to understand for all ages that a conversation between the two characters is taking place therefore there was also no need to change it. All in all we had in mind who the advert is targeting during pre-production towards the end product therefore there was nothing that needed changing.

Cast List

Week 3

During this week we did a practice run of our advert showcasing the interaction between the characters and which shots took place, this practice allowed us to know how many seconds each shot should roughly be how quick 30 seconds really was. However our group members only consisted on me and Selim during this practical therefore we had to use a tripod and position it ourselves when we were to shoot. We followed the shot types sheet careful and finished the filming which lead us on to editing, we managed to trim the whole the down to 30s however the flow of the conversation was much staggered due to the fact the the space between the dialogue had to be trimmed to as substitution because of the length limitation of the advert. Because of this practical we took away a few things with us, one being that we should shorten each clip as much as possible and cut clips more frequently.

After we edited our short advert we showed it to our class and received some feedback, in general it was good but it didn't etch a particular emotion out of our audiences therefore what could of been improved was the acting in the argument scene to make it more dramatic and relatable.

final

weekly 2

On this week we went over our idea but realised that it might be taken the other way and it promotes violence by throwing oranges therefore we decided to change up the whole thing. Also one of our teammates left the group and school therefore we had to resort to other plans. We all came up with a new idea together and decided that we should change the location into the park and make it story as an encounter/conversation. The new idea was to have two friends argue over something and they would settle down with the help on sharing Terry's chocolate.

We completed the cast list assigning the roles and camera shots we are to use in each scene. Because the location had changed we went to the park and looked for the best position to film. There was a area where it was perfect because it allowed a great tracking shot and the right amount of lighting.

During this week we also completed our pitch however an group member Anastasia wasn't in therefore we had to split the powerpoint evenly amongst us. We conducted a pitch evaluation afterwards, the only main issue was Marcelo not making eye contact and reading off paper.

Production Log week 1

The first week of our production we discussed which story to choose, amongst our ideas we went with my idea which was two children throwing oranges in a canteen, and in the end it turned into Terry's chocolate orange. We agreed with this idea because it promotes healthy eating and its location made it easy for us to pull off.

We planned which shots types we were to use for example when the orange drops on the ground we will have a jump cut and show broken pieces of Terry's chocolate on the ground. Our cast members included Selim and Anastasia who will the ones play fighting and Marcelo in the background as to show that the canteen is active.

We further planned the chronological order of our idea using a brief storyboard. During this week we began to think about the production log and suggested which days will be appropriate to film on. In addition to this we began to create our presentation for our pitch,

TV AD practice

Our TV ad practice gave us an insight on how exactly we are to film in the actual ad baring in mind implementing the different camera languages.

WWW: We portrayed the shot types very well according to the script, We managed to pin down to 30 seconds.

EBI: If we positioned the shot type more professionally however we only had 2 people including a camera whereas we needed 4, therefore it was inevitable.

Unit 30 Advertising standards

Daniel  

                                                                                                                           17/02/16

Denplan Ltd

Financial

Number of complaints: 11

 A TV a being a dental health insurance provider.

Issue: Misleading because cosmetic dentistry is not covered by Denplan.

Rulings: Upheld

ASA noticed that the absence of explanation in the ad the viewers were likely to interpret that poor teeth can be covered through Deplan including cosmetic interventions but that was not the case

 Therefore the advert can be misleading.

I believe that ASA as done the right thing by upholding the ad because it provides the viewers with unreliable information. The adverts main purpose is to get the message across that if want to love you teeth use denplan, which will avoid the problems of the character in the ad ( Bad teeth ). Denplan covers regular check-ups, polishing scaling but some treatment may require cosmetic intervention which it did not cover.

Designer Sofas 4u Ltd

Number of complaints: 1

A website www.designersofas4u.co.uk stated 50% off a selected leather sofa RRP save 600.

Issue: The sale end date was misleading and the RRP was misleading.

Assessment: The valid until date had been extended quite a few times, giving the impression that the sale price was going to end but wasn’t the case, concluded that the ad was misleading.

Ruling: Upheld

The ad breached CAP code rules 3.1 (misleading advertising).

I agree with the evaluation because the advert showed sale prices but the RRP wasn’t actually at that value and that the sale date from and end was continually extended therefore it is a ‘fake’ sale.

Iceland Foods Ltd

Media:

Ad

Showed a Iceland product named “FAT bastard” branded wine.

Issue: May cause serious or widespread offense

Ad was inappropriately targeted because it might be seen by young children

Ruling: Upheld/ Not upheld

ASA claimed that the word FAT bastard wouldn’t cause ‘serious’ widespread offense therefore deemed acceptable as it did not breach the code.

However the ad may have been inappropriate for children.

Worlds Slimmest Phone

Number of complaints: 1

Avert showing a woman barely dressed ironing clothes and when the phone rings she pulls it out and a voice saying " The worlds slimmist phone”

Excessive show of skin makes the advert sexual.

The advert is sexist as it portrays an idea that woman have to be slim comparing a woman to a slim phone.

Rulings: Upheld

ASA ruled that the advert is simply wrong.

Paddy Power Ltd

Number of complaints 5000+

Ad: Text “ ITS OSCAR TIME”, MONEY BACK IF HE WALKS, WE WILL REFUND ALL LOSING BETS ON THE OSCAR PISTORIOUS TRIAL IF HE IS NOT FOUND GUILTY.

Discrimination of the disabled and betting on trials of murder.

Issues: Insensitive, trivialising issues surrounding murder trial, death of woman and disability. Cause widespread offense.

ASA challenged if the ad bought adverting to disrepute.

Rulings: Upheld

In my opinion I think the ad is wrong because it is to cause offense in many ways.

small group pitch evaluation

I answered the questions in detail and expanding on each sub category i'll be talking about and i proposed what the main chunk of my documentary will be about. In the pitch i explained why i wanted to talk about sleep because it effects me and it can effect everyone at one point and i would like to inform people that it vital and shouldn't be taken lightly.

I like to contact more sleep clinics to conduct interviews and such. Visiting a sleep house/sleep chamber is a good idea but it is not something anyone can access therefore it may be limited.

However as a back up plan interviewing someone who has an medical degree and experience regarding this subject is also a good choice. For the other person ill be interviewing is one friend of mine that has experienced sleeping problems and how it has affected his life. 

In the pitch i mentioned different sleep sleeping disorders, for this to be reliable i will find statistics regarding each disorder such as Sleep apnea and conducting a graph on which age group and percentage of people will be effected.  

In the pitch i also mentioned different things that will take up the documentary apart from just interviews for example, Stages of sleep, i'll be talking about the cycle through stages 1 to REM sleep and provide graphs showing brain activity. 

Powerpoint pitch