Thursday, 24 March 2016
pitch reflection
I think our team did alright in terms of getting our points across through each slide however some of us would of been better off without reading off paper or the board and us all being a little more fluent in getting our ideas across. The powerpoint however did not contain enough images to even barely convince the audience as well as convey a clear enough meaning which made the audience understand our product better. The images used contained other branding's of other chocolate and wasn't concise enough throughout the powerpoint therefore at some point the audience didn't even know what our product looked like.
On our first slide initial research our slide did not contain enough information and was pretty much plain yet we were reading off the board however we managed to get our own points across.
On our idea's slide we decided to split it so that each individual can introduce their own ideas and we did that pretty well.
Throughout the slides this process repeats, being the ratio off things that can be improved on over the things we've done and implemented. A major concern or things we were lacking again was the images and the content of the slides, with this it would of much helped us in terms of getting stronger points across and showing some promise, the slide was in fact done by Paris however we all bare the burden of entrusting her to do it without giving feedback before the pre-pitch.
Moving on, on our slide about product placement which i did, i decided to make our product advertise on children and entertainment channels such as CBBC, E4, channel 4, and around the time of 3pm to 4.30pm during this time children come home from school and most of the programmes that are on are children based such as cartoons and generally speaking an ideal setting would be the TV occupied by children and parents cooking in the kitchen therefore at this time the cost to advertise will be much less than of peak times. However what stirred a confusion is what the slide showed in comparison to what i said, for example the slide shows timings on 1pm to 3pm of advertising which contradicted what I've mentioned.
We referred to our target audience a lot in our slides being children aged 7-16 and i believe that we got this across quite well. However our downfall again was the slide showing otherwise which caused confusion amongst the audiences, on our market research slide, animation and cartoon was shown and the person of the slide didn't expand on why it was on the page.
The content for Ethos was filled and gave the audience an general idea however Marcelo read off all the bits off paper and didn't not interact with the audience at all which made it seem very stiff.
Friday, 4 March 2016
12 sub genres of documentaries
Docudrama
A docudrama is a combination of a documentary and a drama, it can be in form of a TV series or a film, in a docudrama it focuses on real life events and people but presented in a exaggerated way. Docudramas usually uses staged footage and actors to replace what happened during the events, it focuses on issues such as global warming and currents issues for example Superstorm which is a BBC produced docudrama consisting of 3 episodes showing how people are struggling to fight the consequences of global warming, in this show a lot of close ups and over the shoulder shots are used to show the intense conversations between the characters, the audience are engaged by this through the narrative and the situation and personalities of each character which they could relate to.
Docusoap
A Docusoap is a mix of a documentary and a soap opera, the cast of those in a soap is placed in a documentary where they talk about all sorts of things and a fly on the wall perspective is taken place when they are not in front of the camera. What makes docusoaps different from other documnetaries is that it strives to entertain people being so some docusoaps do not contain too much truth in them. An example of a docusoap is One born every minute.
Reality TV
The reality TV show I'll be talking about is The great British bake-off, the show compels of a competition amongst passionate bakers who takes on difficult challengers to prove their baking skills, the people who take part range from ages of young to old and from all backgrounds. This show can provide bakers and non-bakers inspiration to either try out new ideas or try out baking as a entirely new hobby. The struggle through time limitations and ability to replicate a certain cake shows us how each competitor is trying their hardest to win.
Infotainment
Infotainment in general provides information and entertainment in one, a example I'll be using is Mock of the Week, this show consists of a host and several celebrities where the share the raw opinions on a particular news/subject that occurred over the week. The show usually makes fun of news in a sense therefore it engages the audience through humour.
Educational
Educational documentary simply put is a documentary type where the audience learns something of some-sort, it usually ranges from teaching new topics, events or skills, a example of this is BBC Panorama, this show has many episodes and each one providing us with something different from the other, the topics usually talked about are something to do with first world problems etc., it engages the audience through debunking stereotypes and the 'secrets' of the particular topic. In the episode Britain's Puppy Dealers Exposed, the presenter first hand breaks into a puppy storehouse and shows us the conditions and the environment of these trapped puppies, the fact that footage shown to us is raw makes us feel the same emotions of how the presenter is feeling, e.g disgust therefore the show enrages audiences at home to do something about it. Even though if it doesn't pike certain emotions the audience is engaged through uses and gratification acquiring knowledge and social interaction where they share their opinions on the topic.
Discussion
This is a documentary type where a host remains neutral and places a question for two oppositions argue their answers, a example of this is The big question, at first the host gives a brief introduction of the topic but he is speech is obstructive compared to those who are arguing are subjective, those on the show who are participating have a social status for example entrepreneurs, historians activists therefore their opinions are respected. Audiences can gain knowledge and see a new viewpoint from this show, furthermore the audience can gain social interaction through the shows dedicated website where discussions take place online.
Review
A review show has one or particularity experts who talk about their area of expertise, the show Top Gear is a poplar example, it is now world wide and consists of reviews of latest car models, debates, and interviews with celebrities who also participate in a interactive race course to have their name of the board filled without other celebrities lap times. This particular aspect engages the audience by having their favourite celebrity try their hardest to finish the race course with raw reactions and a face cam.
A wildlife documentary is purely a documentary based on animals and plants, the documentary uses a un-obsrtuctive camera-work to not interferer with the animals in their natural habitats. Expository narration is used which provides the audience detailed information of what is happening in each scene. A wildlife documentary has a narrative arc to it allowing us to familiarise to a particular animal and show us their journey in hunt for food and survival.
Special Interest
A docudrama is a combination of a documentary and a drama, it can be in form of a TV series or a film, in a docudrama it focuses on real life events and people but presented in a exaggerated way. Docudramas usually uses staged footage and actors to replace what happened during the events, it focuses on issues such as global warming and currents issues for example Superstorm which is a BBC produced docudrama consisting of 3 episodes showing how people are struggling to fight the consequences of global warming, in this show a lot of close ups and over the shoulder shots are used to show the intense conversations between the characters, the audience are engaged by this through the narrative and the situation and personalities of each character which they could relate to.
Docusoap
A Docusoap is a mix of a documentary and a soap opera, the cast of those in a soap is placed in a documentary where they talk about all sorts of things and a fly on the wall perspective is taken place when they are not in front of the camera. What makes docusoaps different from other documnetaries is that it strives to entertain people being so some docusoaps do not contain too much truth in them. An example of a docusoap is One born every minute.
Reality TV
The reality TV show I'll be talking about is The great British bake-off, the show compels of a competition amongst passionate bakers who takes on difficult challengers to prove their baking skills, the people who take part range from ages of young to old and from all backgrounds. This show can provide bakers and non-bakers inspiration to either try out new ideas or try out baking as a entirely new hobby. The struggle through time limitations and ability to replicate a certain cake shows us how each competitor is trying their hardest to win.
Infotainment
Infotainment in general provides information and entertainment in one, a example I'll be using is Mock of the Week, this show consists of a host and several celebrities where the share the raw opinions on a particular news/subject that occurred over the week. The show usually makes fun of news in a sense therefore it engages the audience through humour.
Educational
Educational documentary simply put is a documentary type where the audience learns something of some-sort, it usually ranges from teaching new topics, events or skills, a example of this is BBC Panorama, this show has many episodes and each one providing us with something different from the other, the topics usually talked about are something to do with first world problems etc., it engages the audience through debunking stereotypes and the 'secrets' of the particular topic. In the episode Britain's Puppy Dealers Exposed, the presenter first hand breaks into a puppy storehouse and shows us the conditions and the environment of these trapped puppies, the fact that footage shown to us is raw makes us feel the same emotions of how the presenter is feeling, e.g disgust therefore the show enrages audiences at home to do something about it. Even though if it doesn't pike certain emotions the audience is engaged through uses and gratification acquiring knowledge and social interaction where they share their opinions on the topic.
Discussion
This is a documentary type where a host remains neutral and places a question for two oppositions argue their answers, a example of this is The big question, at first the host gives a brief introduction of the topic but he is speech is obstructive compared to those who are arguing are subjective, those on the show who are participating have a social status for example entrepreneurs, historians activists therefore their opinions are respected. Audiences can gain knowledge and see a new viewpoint from this show, furthermore the audience can gain social interaction through the shows dedicated website where discussions take place online.
Review
A review show has one or particularity experts who talk about their area of expertise, the show Top Gear is a poplar example, it is now world wide and consists of reviews of latest car models, debates, and interviews with celebrities who also participate in a interactive race course to have their name of the board filled without other celebrities lap times. This particular aspect engages the audience by having their favourite celebrity try their hardest to finish the race course with raw reactions and a face cam.
Chat show
A chat show consists of a host and a particular person/celebrity who has achieved something extraordinary who will be interviewed where they talk about their upcoming film or how they became famous via current trends, a popular example of this is the Ellen show. People who have become an internet sensation are invited to the show to talk about how they came up with their idea and how they reacted to the fame and such questions, audiences get extra knowledge and usually during the end a addition performance of their talents are shown such as the running man challenge where live audiences can also dance along which allows the show to become interactive and engaging. In particular those who get interviewed on The Ellen Show gets different goodies to take how home consisting of exclusive Ellen show underwear to $10,000 cheques for the studies, knowing this the audience at home are obliged to see what goodies they get resulting in social interaction through which they believe that they deserve it or not for example the pair that created ‘Damn Daniel’ received a lifetime supply of vans therefore creating controversy. However some chat shows do not just conduct interviews, they play mini games and follow a certain trend to engage the audiences such as the chat show Jimmy Fallon, those celebrities on the show get to participate in different mini games such as Lip sync battle, impersonations, ball pong and other creative arcs to keep the audiences engaged. In addition to this we get further insight on the celebrities personalities and what they are like off camera therefore it further allows audiences to see a unknown side of a celebrity such as humour or talents that they have no known before.
Wildlife
Special Interest
Special interest targets a particular group of people, it is usually not shown on mainstream TV however it can be accessed on other forms such as on DVD or searched on the internet. A example of this is the Pumping Iron documentary on Arnold Schwarzenegger, the main audience is those who have a interest in physique and body-building, the documentary talks about the struggles he faced and various positive quotes/messages providing motivation to the audience. The documentary consists of interviews from those who know the man himself, and special unseen footage of him in the gym working out. However this particular documentary may also target those who are curious
Magazine
A magazine show is usually broadcast during the day, it has a targets a wide range of audiences with the exception of Loose woman which most targets woman and their lifestyle/issues. A magazine show is self explanatory it its name, it covers a range of topics from celebrity gossip and news that occurring recently, a magazine show is usually live and members at home can call in to share their opinions on a particular topic therefore it engages the audience through interaction.
Thursday, 3 March 2016
Style and techniques
Techniques
Technique- Emotional response
product/service- Water Aid
TA - Both genders, all races, Social class: A-D, 18-70.
In this advert for water aid, many images of cute babies and being shown in horrible conditions such as bloated bellies, rusted clothes and drinking muddy water that could potentially save their lives or if it goes wrong it could be fatal. Varies font titles of "he has no choice", "she has no choice" is being shown to the audience to make them feel sympathy for the children in terms of them not being able to choose how they live but you do. The advert shows how you could a make a difference by just £2 a month and dialling the number below by showing wells being built and water filtering systems, all this could be possible with YOUR help. The advert uses first person to talk directly to the audience as a way to make them feel guilty.
Celebrity endorsement
Product/service- Meerkat movies
TA - Both genders, all races, social class C-E, 15-25
In this advert Arnold is in the scene driving a hummer where a meerkats pop up and distracts him from driving, at the near end of the scene the meerkat taps on Arnold's shoulder and says "I'll be back", this is a popular the terminator reference and it is funny for the audience. During the release of the advert the new terminator film was close to its release therefore people who wanted to see the film and grab themselves a deal 2 for 1 aka themselves and bringing a friend, this is effective because the meerkat adverts are a series and people enjoy these types of adverts.
Hidden
Product/service- KFC Chicken legend
TA - Both genders, 12-30, social class C-E,
In this KFC advert snacker advert at first glance it would look like any other advert showing different people enjoying the burger with a bold typography showing $99, however in the display of the burger a small dollar sign is laying on the lettuce, this can be to express the fact that the burger is cheap as a dollar. In addition to this anything that is hidden to thus attention towards therefore it promotes the deal further through social interaction.
Technique- Emotional response
product/service- Water Aid
TA - Both genders, all races, Social class: A-D, 18-70.
In this advert for water aid, many images of cute babies and being shown in horrible conditions such as bloated bellies, rusted clothes and drinking muddy water that could potentially save their lives or if it goes wrong it could be fatal. Varies font titles of "he has no choice", "she has no choice" is being shown to the audience to make them feel sympathy for the children in terms of them not being able to choose how they live but you do. The advert shows how you could a make a difference by just £2 a month and dialling the number below by showing wells being built and water filtering systems, all this could be possible with YOUR help. The advert uses first person to talk directly to the audience as a way to make them feel guilty.
Celebrity endorsement
Product/service- Meerkat movies
TA - Both genders, all races, social class C-E, 15-25
In this advert Arnold is in the scene driving a hummer where a meerkats pop up and distracts him from driving, at the near end of the scene the meerkat taps on Arnold's shoulder and says "I'll be back", this is a popular the terminator reference and it is funny for the audience. During the release of the advert the new terminator film was close to its release therefore people who wanted to see the film and grab themselves a deal 2 for 1 aka themselves and bringing a friend, this is effective because the meerkat adverts are a series and people enjoy these types of adverts.
Hidden
Product/service- KFC Chicken legend
TA - Both genders, 12-30, social class C-E,
In this KFC advert snacker advert at first glance it would look like any other advert showing different people enjoying the burger with a bold typography showing $99, however in the display of the burger a small dollar sign is laying on the lettuce, this can be to express the fact that the burger is cheap as a dollar. In addition to this anything that is hidden to thus attention towards therefore it promotes the deal further through social interaction.
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